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About LOLO

Where innovation meets tradition, and every design is a work of art. We transform visions into reality through innovative costume and uniform design. Founded by Laurent Guinci, our studio blends film and fashion expertise to create visually stunning, functional designs. From theme parks to luxury hotels, we craft bespoke solutions with unmatched creativity and craftsmanship, always pushing the boundaries of what’s possible.

Who we are

Our Founder

Laurent Guinci, known as LOLO, is a French designer based in London since 1994. With degrees in Mathematics, Astronomy and Physics, his scientific background ignited his passion for design, leading him to establish LFG Design, a consultancy specialising in Lifestyle and Fashion, and the precursor to LOLO CREATIVE 

Starting with bespoke uniforms for top London restaurants like MOMO, Laurent gained recognition for his unique T-shirt designs featured in Vogue. 

His journey into the film industry includes contributions to iconic films like Harry Potter, Bridget Jones, In Bruges, Hercules and James Bond. 

As the Creative Director of the Harry Potter Tour in London since its inception and now the newly opened WB Studio Tour in Japan, Laurent expanded his expertise to the theme park industry. 

Laurent has designed costumes for major theme parks, including Universal Studios and Warner Bros., with credits for projects like The Hulk and the upcoming EPIC UNIVERSE in Orlando. 

A meticulous designer with a love for photography and cooking, Laurent’s diverse talents and relentless drive make him a standout figure in the creative world.

Team & Collaborators

Awards